The fluorescence of the red hued stones caught the fancy of young Rajkumar ji Chordia, an entrepreneur at heart with a vision in mind. He found himself travelling to Burma to procure these expensive gemstones. The brilliance of his farsightedness, teamed with his understanding of local demand and his zeal to deliver, led to the foundation of Ashok Jewels. His legacy, today, has been passed onto his son, Ashok and two grandsons, Abhay and Akshay, astute businessmen themselves. This is further exemplified by Ashok Jewels’ growing laurels.